Fun, colour and the appealing aesthetics of vintage cartoons. Spanish artist Sergio Mora brings them together in formats ranging from large-scale paintings to comic books and hand-crafted figures. No surprise that this artist is also known as Magicomora. His artworks are magical worlds filled with loveable characters and witty references to popular culture.

Sergio Mora was born in Barcelona, where he is still based, and attended the Llotja School of Art and Design before starting a career in illustration. He has created works for album covers, advertising campaigns, magazines and children’s books, and has collaborated with the designer Philippe Starck on interiors for restaurant projects with the celebrity chef, Jose Andrés. In 2016 Sergio Mora was awarded a Latin Grammy for the artwork on El Poeta Halley, an album by Spanish band, Love of Lesbian, and in 2019 was included among the 100 best illustrators from around the world in Taschen’s The Illustrador.

Original creations like Botijoman, the intergalactic water jug, characters from popular culture including ET, Dr. Spock or Mickey Mouse, and Spanish stereotypes such as bullfighters or flamenco dancers can all be found in Sergio Mora’s visual imaginings. In 2011, his artwork was selected for the 25th anniversary show at La Luz de Jesus Gallery, Los Angeles, and has been featured in group exhibitions across Spain, Italy, UK and the USA, including Still Human at Espacio SOLO Madrid in 2020.